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How to Work with a Marketing Consultant in your business
Mark Kilpatrick

Mark Kilpatrick

How to Work with a Marketing Consultant in your business

How to Hire and Work with a Marketing Consultant in Your Specific Business

If you are like most business owners, growing your business is essential to the well-being of its success.

You may not know how to get those new customers, or how to grow the sales. Working with a Marketing Consultant can help you achieve the results that you want.

This can be done by helping you see where or what areas could use improvement. So in this article, we will explore everything you need to know to work effectively and profitably with a marketing consultant in your own business.

What is a Marketing Consultant for your business?

If you have a good business, then why are you not gaining more profit? The answer can be found in the marketing of your business. All businesses need marketing to grow and that includes yours.

There are some steps to take to start implementing a marketing strategy for your company. You need a marketing consultant that can guide the way with the different areas of advertising and promotion.

A marketing consultant has different skills in public relations, advertising, visual products, and marketing research.

Where to Find a Marketing Consultant for your business?

If you are looking for a marketing consultant for your small or medium-sized business, it can be tough to find the right one.

You want someone who is going to help you understand your target market and help you grow your business. You don’t want someone who will take advantage of you and the time you spend working with them will be wasted.

Here are some tips to help you find the right marketing consultant.

Research their background thoroughly

The first step is to do research into their background and make sure they have experience in your field.

They should have worked with businesses similar to yours and have experience with marketing campaigns that helped increase sales or profitability.

It’s not necessary that they have extensive experience with your exact type of business, but if they haven’t worked in similar businesses you should consider working with someone else.

Make sure they market their own business

It is important that they market their own services as this means they will understand what it takes to lead a successful campaign, generate more sales and help increase your profits.

This can also show that they are passionate about what they do as well. Ask them if they actively market themselves on social media and other platforms where potential clients can see them.

3 Steps to Prepare for Working with a Marketing Consultant in your business

Follow these steps to work with a marketing consultant in your small or medium business.

1. Plan ahead before.

When you’re starting a business, it’s often tempting to launch in full-force without taking any time to consider the marketing side of things.

After all, you’ve got a great idea and a lot of passion and drive. You don’t need marketing – you’re going to sell all the products yourself!

But if you don’t have a solid plan for how you’re going to attract customers, your business is doomed from the beginning.

TIP: If you’re just starting out, it’s best to find an experienced marketing consultant who can advise you on everything from picking the best location for your store or office to choosing which market segments will be most receptive to your product.

If you don’t have that kind of money right now, at least take some time to research your target audience and develop some ideas about how they might find out about your business.

2. Know what you want.

It’s easy to get caught up in the excitement of marketing, and jump into a project without knowing what you want to accomplish.

But if you don’t know where you’re going, how will you know how to get there? This is why it is important to discuss your goals with your consultant. Be as specific as possible, so that your consultant has a clear understanding of the results you expect.

When thinking about goals, consider the following:

What is the business goal? What do you hope to accomplish by working with a marketing consultant? Do you want more sales? More customers? More people visiting your website? Whatever it is that you wish to achieve, be sure to clearly communicate this with your consultant. What are the marketing goals?

You may have a good idea of what you want for your business, but do you have marketing goals that are aligned with that vision?

For example, if your business goal is more sales, maybe your marketing goal is more leads from social media. Or if your goal is more qualified leads, perhaps your marketing goal is more blog subscribers. Whatever your marketing goals are, be sure to make them known to your marketing consultant.

The more clear you are, the better your results and experience will be working with your marketing consultant.

3. Trust your consultant and let them do the work.

Working with a consultant is a different experience than hiring a new employee.

If you’re the one doing the work and have not completely delegated what you are good at doing, then the chances of success are close to zero.

Trying to do it all by yourself is nothing but self-sabotage.

Your biggest enemy will be your overconfidence and unwillingness to trust someone else with your business.

Don’t fall for it! It’s better to do nothing and do it right than take a step forward and two steps back.

So how can you ensure that you’ll make the right decision? Trust yourself and your gut feeling when hiring a consultant.

Here’s how:

1) Choose someone with a track record in your niche; or in helping multiple niches with success.

2) Make sure they are not only an expert in their field but also in marketing.

3) Make sure they are active. Yes, they need to be active in marketing and business building. Because in order to be sharp and on the cutting edge they need to be current and relevant to what’s actually working now.

How do Marketing Consultants charge for their services with you?

Marketing Consultants charge for their services in many different ways. Some consultants charge a monthly fee while others charge based on the number of hours they spend working with you.

And then there are those consultants that use a combination of both methods.

So how do you know what type of billing method is best for your business?

There are three factors that you need to consider when deciding on a billing method for your Marketing Consultant:

1) What’s my hourly rate?

2) What’s the value of my time?

3) How much work will be done on this project?

Another way of working with a marketing consultant is based on revenue or profit share.

Working with a Marketing Consultant on a revenue or profit share basis can be one of the best ways to get results. But how do you step up this type of process with a marketing consultant?

1. A Consulting Agreement

One of the best ways of working with a marketing consultant is based off a revenue or profit share agreement. This is where you pay the consultant for their time and expertise at a certain percentage of your overall sales.

2 . A written contract

You should have a written agreement between you and your consultant. This agreement should be reviewed and signed by both parties before any work begins. The agreement should include items such as: what the consultant will provide, how they will provide it, how many hours per week they will spend on your project, what costs are involved with the project, what happens if the project goes over budget, and more.

3. Outputs/Milestones

The marketing consultant shouldn’t be “invisible”. They should be required to provide regular updates to you about their progress and deliverables for each phase of the project.

They should also present an interim report at specific milestones during each phase of the project.

Would you like to work with a marketing consult to grow your niche specific business to six-figures and beyond?

Are you serious about the growth of your business? Is your business is making a steady profit and you’d like to increase its profit? Do you have the desire to grow your business beyond what is currently is doing now?

Are you open to the idea of working with a marketing consultant who can help you achieve the business growth you want? And you would like to work with a marketing consultant on a profit share agreement, based on results?

Then working with myself as your marketing consultant and profit advisor and coach could be exactly what you need to take your business to that next level of growth.

I invite you to email me here: markdkilpatrick@gmail.com with the email subject line: Work with a marketing consultant.

Tell me about your specific business. And about what you want to achieve revenue and profit-wise (be specific).

If my schedule is open for any new business marketing consultations I will personally reach out to you and discuss with you further.

And if you are looking for a marketing consultant to work within your business, then I hope this article provided you with some clarity, value, and encouragement.

Best wishes

– Mark

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