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9 Ways to Drive Growth In Your Business
Mark Kilpatrick

Mark Kilpatrick

9 Drivers to Accelerate Growth in your business

If you’re planning for growth in your business, it’s important to note that there are some things that can help accelerate it. We’ve put together a list of 9 simple strategies for accelerating your growth.

1. Focus on your ideal prospect.

One of the most important things you can do for your business is to focus on your ideal prospect. What is an ideal prospect? It’s someone who meets all or most of the following criteria:

  • Has a need or problem that you can solve in a way that makes them happy with their decision to choose you over anyone else.
  • Is ready to buy right now and has money available to spend on what you offer today, not in some distant future when they happen upon a momentary need for what it is that you offer before they forget about it again and move on with their lives.
  • Is easily accessible because they live close by or otherwise have an easy path through which they can reach out to discover more about what it is that you do and how this could help them solve their problems/meet their needs right now without requiring much effort (i.e., no major hurdles like having enough time for research).
  • Is interested in buying from someone like yourself because either there already exists trust between buyer and seller (which means no need for lengthy sales pitches), or there exists trust between buyers of similar products/services (which means less time spent explaining why yours are better than someone else’s).

If your current prospects don’t fit this criteria then find new and different types and groups.

2. Find a quicker, easier way to get prospects in the door.

When you’re looking for new customers, there can be so many different ways to reach them. And while it’s important to get the word out about your new business and its products or services, sometimes the best strategy is to change up your approach.

Here are some ideas for finding prospects:

  • Use a different channel. Instead of focusing on social media ads (which isn’t wrong), try running an ad in a local magazine or newspaper that has a large circulation in your community. Or contact companies that are already advertising with large companies like yours—and pitch them on getting their own ad space.
  • Use a different strategy. Instead of sending out cold emails or cold calls, ask other people who might know someone who could help introduce you to potential clients who would be interested in what you have to offer—but don’t know how they could find it themselves!
  • Use a different approach/method/way*. When applying this principle, think carefully about how differently things work between industries; marketing practices won’t always translate directly across disciplines without modification first.”

3. Step up your marketing and sales game.

We all know that sales are the engine of any business, but you can’t just flip a switch and expect to see results. To accelerate your growth, you need to set some goals for your marketing and sales teams (and make sure they’re aligned) that are measurable, consistent, and effective.

4. Make your product or service more valuable.

As a business owner, you certainly have an idea of the value your product or service provides to your business. You might even believe that you know what it’s worth to customers and clients. But there’s a good chance that you’re wrong about that, too. The truth is most people don’t know what they want until they see it—and telling them isn’t enough!

So how do you make sure you’re adding real value? By asking questions and listening closely to the answers—not just from your clients but also from employees, partners and even competitors! The more answers you gather, the more opportunities there are for improvement in terms of making things easier on everyone involved (including yourself).

5. Raise your prices.

It’s simple, really: Raise your prices when you have more value to offer. If you’re able to offer a high-quality product or service that’s difficult for your competitors to replicate, then raising your prices will be an easy way for you to increase your profit margin.

It should be noted that this strategy works best if customers perceive the quality difference between what you’re selling and what other companies are offering as worth paying more for. If they don’t see the value in what they’re buying from you, then asking them to pay more probably won’t work out too well!

6. Convince people to buy from you more than once.

  • Offer a special discount or promotion to people who buy from you more than once. This is a classic way of encouraging repeat business, but it can be done in a number of ways. For example:
  • Create an offer where customers get $50 off their second purchase if they purchased something within the last 30 days or so. This works especially well when you have regular customers who come back again and again but don’t always buy quite as much as they could.
  • Offering loyalty rewards for purchases made over time is another great way to encourage repeat business—and it doesn’t have to just be discounts! You could also offer free shipping on orders over $100, or access to exclusive content or deals that new customers won’t get—these are all great incentives for loyal customers looking for reasons not to spend their money elsewhere.

7. Get referrals from your existing clients or customers.

You need to ask for referrals. It’s that simple. You can’t just hope people will reach out to you with their needs, or that they will remember you when they do. Asking for referrals is a great way to get clients or customers who want what you have to offer, and it also helps build customer loyalty. When you ask for a referral from an existing client or customer, there are several things you should keep in mind:

  • Be aware of the relationship between yourself and your clients/customers
  • Ask at appropriate times (not right before they’re about to run out on vacation)
  • Ask more than once (you may not get it on the first try)

8. Take advantage of joint-venture opportunities with other businesses or people who can help you get new customers.

When you find someone who has a similar target audience, product or service, marketing strategy, and sales process, it’s like finding the perfect match. That’s why joint ventures are such a great way to expand your reach.

9. Get people to willingly say yes to buying from you again for similar products or services in the future.

  • Get people to willingly say yes to buying from you again for similar products or services in the future.
  • Make a list of all the things your customers like about your business, and then ask them what they like least about it. Next, ask them if there’s anything else that would make it better or easier for them to do business with you. Then ask if they would buy from you again, or recommend your business to their friends and family members.

When you’re planning for growth, look for success drivers that aren’t already happening in your business.

When you’re planning for growth, look for success drivers that aren’t already happening in your business. This can often be challenging because of the way we think about our businesses. We tend to focus on what’s currently working, not only because it feels familiar (and therefore comfortable), but also because it’s easy to measure and track.

But what if there are ways of making things better or more efficient? What if there are opportunities that exist outside of your current knowledge?

Conclusion

If you want to grow your business, you’re going to need more than just a great idea and some determination. You’ll need to find ways to attract new customers, get them in the door and convince them that your business is worth their time and money. Look for success drivers that aren’t already happening in your business so that they can help with the accelerated growth process.

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