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Mark Kilpatrick

Mark Kilpatrick

5 Components for a profitable business

We’ve talked before about what makes a business successful, but today I want to get specific. If you’re looking to set up a business, I have 5 key components that all businesses need to have to be profitable and scalable.

1. A Business Model.

Your business model is how you will get customers, how you will serve them and how you will make money. It answers these questions:

  • How do I provide value to my customers?
  • How do I charge my customers?
  • How do I deliver value to my customers in order to make money?

What is a business model?

The business model of your company is the foundation for all other decisions you’ll make. A business model helps define how you will earn revenue, who you’ll sell to and what value your product or service has for customers. There are many different types of business models, so you should choose one that best fits the needs of your small business and industry.

2. Sales Process.

It’s important to understand your product or service and how you can sell it, but another key component of a successful business is understanding who will buy from you and how they will get in touch with you. If you don’t know what marketing channels are most effective for reaching your target market, it will be difficult for them to find out about your products or services.

In order to better understand the sales process, break down each step into smaller pieces such as:

  • Who am I selling to? What do they need? How much do they have in their budget?
  • How can I connect with them in a way that makes sense for both parties?
  • What happens after we make contact? Do they need additional information before making a purchase decision? Will there be follow-up needed after the sale occurs (i.e., delivery scheduling)

3. Sales Strategy.

You must first understand your target audience, competitors and product. You should also have a good understanding of the sales channels that you will use as well as the communication channels that are available to you.

You must know how long it takes for your customers to buy from you and what influences their decision to buy from you. You need to know what pricing strategy works best for your business and how promotions can be used effectively in order to increase sales or customer loyalty.

4. Forecasts and projections.

Forecasts and projections are vital to your business. If you don’t have a plan for where the money will come from and how much of it there will be, then you’re in trouble.

For example: if your sales process includes making cold calls and selling on the phone, but no one is answering their phones anymore because they’re using apps or looking at ads or whatever…then what? This is why it’s important to set goals for yourself that are realistic and achievable. You need to know how long it will take for someone to buy something from you (and then how long after that until they make another purchase). If this information isn’t available, then how do we know whether people want our products/services or not?

5. Branding and marketing.

The final step for a profitable business is branding, which involves creating a unique name, logo and brand identity for your business. Once you have established this foundation you can spread the word about your company using social media platforms like Facebook and Twitter as well as through word-of-mouth advertising on other websites that are relevant to your industry or niche market.

A good business model, sales process, and branding will help you achieve your business goals.

A good business model, sales process, and branding will help you achieve your business goals.

A solid business model is critical for any successful business. Your plan should address four key areas:

  • How will you make money?
  • Who are your customers and what do they want?
  • What value do you provide to them?
  • Where are the opportunities for growth in the market that you’re targeting (e.g., new products/services or geographic expansion)?


We hope that this list has given you a good idea of the many different ways to start making your business more profitable. There are so many opportunities out there, even if you’re just starting out on your entrepreneurial journey. The best thing about this list is that it can be applied to any company size or industry since profit isn’t dependent on these factors; it relies solely on how well you can manage your finances and think creatively about new ways to make money for yourself and others in need.

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