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Mark Kilpatrick

Mark Kilpatrick

6 Skills You Need to Master to Start a Business Online Successfully

Let’s face it: the internet is a powerful tool. It can break down barriers, empower individuals regardless of their location, and even help you make money. If you’re interested in starting a business online, there are tons of resources—blogs, podcasts, YouTube tutorials—to help you along the way. We’ve gathered 5 core skills that every internet entrepreneur should master to get started on the road to success.

1. SEO writing

SEO writing is the first skill you need to master. If you don’t know how to write for search engines, then your business will fail. It’s that simple.

SEO is about ranking your website in Google so people can find it when they search for things like “online marketing courses” or “how to start a blog” or “best ways to market my business online.” It’s about getting traffic from people who are looking for what you have—not just any traffic but quality traffic that converts into customers or clients.

2. Copywriting

Copywriting is a skill that’s often overlooked by entrepreneurs, but it’s an essential one to learn if you’re hoping to build a successful business online. You might think of copywriting as just writing words on your site or landing pages, but it actually encompasses much more:

  • It’s about persuading visitors to take action…by understanding their needs, finding solutions to their problems, and creating urgency.
  • It’s about understanding the audience…who they are and what they want most from your product or service.
  • It’s about making sure every piece of content (from blog posts and email newsletters to social media posts) delivers value without wasting time reading through unnecessary fluff.

3. PPC Advertising

Now that you’ve got a website and a small customer base, it’s time to start thinking about how to get the word out. You’ve probably heard of pay-per-click advertising or PPC before, which is basically any type of online advertising where the business pays for each click or impression rather than waiting for customers to come in organically through search engine optimization (SEO) or social media marketing campaigns. Here are some ways to use this form of paid marketing to your advantage:

  • Search Engine Ads – If you want more targeted traffic from people who have already been searching on Google/Bing/Yahoo! for your specific product, then this option may be best suited for you. These ads appear alongside regular search results and can be found at the top and bottom of any given page or even within the sidebar if someone is only looking at one aspect of their query (i.e., “how do I add my business?”). They’re also useful because they allow users who haven’t yet visited your website—or aren’t aware that you even exist—to get a quick overview before clicking through so there’s less friction when deciding whether or not they should make an effort towards converting later down the road!
  • Retargeting Ads – If someone visits one part of your site but doesn’t convert immediately upon leaving due to either lack of information needed, finding something wasn’t quite what s/he expected, etc., these types will ensure those who came within close proximity without buying stay engaged until either deciding yes/no based on whether subsequent actions align with what was originally sought out beforehand.”

4. Business Economics

Understanding business economics is vital for a successful business. Businesses are in constant competition with each other and need to be aware of their costs and revenue streams. Knowing these factors will help you understand how much profit they can make, what their pricing strategy should be, and where they can increase revenue (or lower expenses).

As well as understanding the economics of your own company, it is also important to have an understanding of the industry you are working in. Understanding how competitors operate and knowing what your competitors’ costs are will help you decide whether your product or service has a competitive advantage in this market.

5. Website And Landing Page Creation

You’ve built a website, but now it’s time to get your audience in the door. What do you do? You need to create a landing page that converts visitors into leads and eventually leads into customers.

Landing pages are specific web pages designed for conversion—to persuade people who land on them to sign up for more information about an offer you’re promoting or complete an action like making a purchase. The best landing pages have a clear focus and explain their offer clearly, so visitors know exactly what they’re getting when they click through from Google Ads or Facebook ads.

You can use one of these three tools:

  • WordPress—the most popular website builder out there, WordPress is great if you want an easy way of adding content without having any knowledge of coding at all. The downside is that it’s not as flexible as other tools when it comes to editing things later on down the line;
  • Content Management System (CMS)—a CMS allows you to build custom layouts by dragging and dropping pre-built blocks into place; this means less time spent learning code but still gives total control over how your site looks;
  • HTML & CSS—learn these languages together so they become second nature before moving onto using a CMS like Drupal or WordPress

6. Marketing And Analytics

Another important skill to have is the ability to analyze marketing and sales metrics. This means you need to be able to read reports, and understand what they mean.

You’ll want to track a number of different metrics for your online business, including:

  • Sales data – How much revenue are you generating? What products are selling best? How quickly are these products selling out?
  • Content analytics – How many people clicked on your blog posts, how many times did they share them on social media or email them with their friends (and so on), how many times did people comment or reply back, etc.?
  • Customer support activity – Did customers tend to contact customer support for help more often during certain days/hours of the week; with certain types of questions; from particular locations around the world (e.g., America vs Europe vs Asia); etc.?

You need to develop the skills in this article if you want to create a successful online business

If you’re considering starting an online business, there are a few skills you should master first. These skills will help ensure that your new business is successful and profitable.

First off, search engine optimization (SEO) and copywriting are key for any web-based business. Without these two things, it would be impossible for people to find your site on the Internet. If they can’t find it, they obviously won’t buy from it!

PPC advertising is another important skill to learn if you want to start an online business. PPC ads only work if they bring in sales though; so without good copywriting skills and knowledge of how search engines work, PPC may not be worth using at all!

Finally—and this one might seem obvious but don’t underestimate how important it actually is—you need basic business economics knowledge in order for any kind of venture to succeed in today’s economy!


There are tons of other areas where you’ll need to learn in order to run a successful business. You don’t have to become an expert, but being familiar with the basics of each topic will help you be prepared for any situation.

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