Here are 8 writing tips for SEO-friendly blog posts to help get your blog article ranking number 1 on Google.
1. Write for readers first—SEO second.
Write for humans first—search engines second. Remember that the goal of search engine optimization is to improve the user’s search experience, not just to increase search engine rankings. If people are clicking on your result but then immediately bouncing off your page, it’s a sign that something isn’t working.
This means writing in a way that will attract and retain your target audience. It means focusing on quality and using keywords that are related to your topic naturally, instead of artificially including them just for an added SEO boost.
It also means writing naturally, which is hard when you’re thinking about keyword density, sentence structure, and how many times you’ve used a given keyword or phrase in each paragraph. In addition, optimizing for SEO can often feel like you’re writing directly for search engines instead of humans (and this sentiment only gets more true with time).
2. Write blog posts that are at least 1000 words long.
Content length is a major factor in search engine optimization. When Google crawls the internet, they prioritize pages that are longer, as they’re likely to be more informative and useful to readers. This means that your blog posts should ideally be at least 1000 words long—but the content needs to be very good and informative for this strategy to work.
For example, you may have heard of the famed listicle. This is a type of post that lists things (10 reasons why cats are better than dogs; 5 must-see sites in London). These pieces often tend to be short and include little internal links or additional information, making them somewhat less useful for SEO purposes (though they can get high numbers of clicks). A better approach would be breaking up your list into multiple posts or adding more informational content within each bullet point.
For example, if you write a piece called “10 signs you need home renovation” with each point being one sentence long and not containing any links to other places on your website, it’s unlikely that Google will favor your post over others with longer word counts, more internal links and perhaps even images or videos. In addition to keeping users on your website longer (which is another way Google ranks content), these factors also make for an overall better user experience—so don’t skimp!
3. Strive for natural keyword density of 2–3%.
Keep your keyword density at 2–3%.
What does that mean?
It means you should plan to use your keyword naturally throughout your article. Keyword stuffing is never a good idea.
You want to use your keywords in the first and last 100 words of your blog post, as well as in headings and subheadings. That’s it!
4. Add keywords to the title and meta description.
- Add keywords to the title and meta description. The title and meta description of your blog post are the first things Google will see when it crawls your site. If you want to rank for a specific keyword, be sure to include it in both your headline and meta description so that search engines know exactly what your post is about.
- Add keywords to the first and last headings. Headings tell Google what kinds of topics appear in your posts, which is why they’re critical for SEO. If you want to rank for a particular keyword, make sure it appears in the very first heading in your post as well as the last one so that search engines know exactly what they should rank you for.
- Add keywords to the first and last sentences. You can also add keywords within sentence or two at both ends of a post—the beginning and end—in order to get more SEO value out of them (not just from headings). This will ensure that search engine crawlers are able to find these words early on during indexing operations before moving onto more complex parts like image tags or links which may not explicitly mention them anywhere else yet still use related terms throughout their content;
5. Use headings and subheadings.
Use headings and subheadings. Headings and subheadings help readers find the information they’re looking for in your post. They also break up a long-form blog post, making it easier to read. Subheadings should be the same size or smaller than the surrounding text and should be positioned above the paragraph they introduce. Use heading tags to structure the document and make it easier to navigate (H1, H2, etc.).
6. Make it scannable.
- Make it scannable. If you’ve ever taken a journalism class, you’ve probably heard of the inverted pyramid style of writing: Write the most important information first and then work your way down to the less-important details so that readers can skim for what they want. This is exactly how you should approach SEO-friendly blog post content. Use headings and subheadings to break up your paragraphs and make them easier to read. Use bullet points or numbered lists if possible. Keep your paragraphs short (two or three sentences maximum) and use plenty of white space. Readers are more likely to stay on pages that have an uncluttered, easy-to-read format, so this simple best practice is crucial for keeping people on your site longer!
7. Don’t use too many images.
Images can help draw your reader’s eye to important points, but be careful not to use too many. The more images you use, the longer your blog post will take to load. That’s bad for SEO, and it also just makes your blogging experience less enjoyable for readers. It’s annoying as a reader when you’re trying to read a blog post but it is taking ages because there are so many images involved. (Unless, of course, everything about that blog post is incredibly engaging—but that only happens once in a blue moon.)
If you feel like you have too many images in your post already and need some help removing some of them so they don’t slow down page load times, try using an image compressor. TinyPNG is one such tool; it’ll make any image smaller without sacrificing quality (modern technology!).
8. Use internal links.
Including links in your blog posts is a great way to add value to your content and help your readers navigate seamlessly between pages on your site.
However, it’s crucial that you only include links in places that are relevant to the content of the page, so as not to confuse visitors or make them feel like they’re being sold something. It’s advisable not to link more than once per paragraph and never link twice to the same page.
Blog writing is an art, but with these tips you can write SEO-friendly blog posts, too.
Blog writing is different from other writing, so if you are a beginning SEO blogger, these tips will help you balance content that is optimized for search engines with content that your readers will enjoy. The goal of an SEO blog post is to provide information about the topic in a way that appeals to both search engines and readers.
SEO blog posts are often more entertaining than other types of written content. They still need to be informative, but they should also be written in a way that makes sense for web readers and their short attention spans. Blogs should provide digestible information and not come off as too technical or formal.